“We want all women to be able to afford to individually express their femininity in their outfit,” is the value message of ORSAY. “We want to design outfits for modern, confident women, who dress according to their personal taste and style: chic, feminine and always fashionable.”

Individuality is achieved by the orientation to the personal needs of the customer and a choice that mat­ches their personality. This is reflected in the clear breakdown of the collection into three styles. The aim is for every customer to find the ideal outfit at any time and for every occasion.

Femininity is inextricably linked with the ORSAY brand. The fact that women are among themselves here and the offer is exclusively oriented to them causes a “feminine feeling” to grow, which clearly differentia­tes the ORSAY brand from its competitors.

Budget stands for an ideal ratio of attractive prices to a varied offer of goods. Quality, degree of fashion, style and shopping experience are oriented towards the principle: ORSAY is inexpensive, but by no means cheap, so it is worth the money!